Do You Care About What’s in Your Beer?

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19 Responses

  1. Zach says:

    I agree completely. Like you, I like to know what to expect from a brew; it helps me judge how it stands up against similar beers. Very often I’ll find bottles with the descriptor “ale brewed with spices,” which tells me next to nothing about the actual beer inside. If you’re not going to list the ingredients, at least tell me what style the beer is supposed to be!

    • Simply Beer says:

      @Zach, I would have been happier with Pale Ale Brewed with spice in this case. Guess when you get nothing something is always better. But Ale with Spices is pretty damn generic.

  2. Billy Broas says:

    I would certainly prefer that they list their ingredients, however I don’t expect them to unless it relates to allergies. It’d be great to have a standardized label similar to nutritional labels that would list abv, ibu, srm, and ingredients. It would also make cloning easier for us homebrewers ; )

    • Simply Beer says:

      I’m not looking for all ingredients, just what wouldn’t normally be there. Would you include chocolate in a stout maybe, it’s not uncommon. Let us know if there are uncommon things in there, like ginger, chilis, uncle johnny’s armpit hairs. The one think Butternuts did list was the calories, 125 for the can of beer, which I thought was cool.

      Dunno if nutritional labels would fly, but I think ABV should be required on all beer.

  3. Billy Broas says:

    Yea didn’t mean calories and sugar and all that, but a nutritional type label for beer with beery data like IBUS and such. I would love to have all the ingredients like every malt and hop type, but I know that’s unrealistic. Unusual ingredients would suffice though.

  4. Peter,

    I think I might get on board if it was a vague description of malts, spices, etc. Perhaps stating that the beer is brewed with known allergens is another way to approach it (i.e. this peanut butter porter contains peanuts). However, I’m not so sure that proprietary information should be labeled based on the possibilities of what someone may or may not like; not that I’m being contentious with you in particular. Personally, I think Ginger can work well in a beer. It might even be that they are using far too much and that is the real problem.

    I think one of the clearest examples of using “out there” ingredients in a subtle fashion is a wit beer. Yet, those same ingredients are notoriously difficult to pinpoint. So much so, that Michael Jackson himself had difficulty pinning them down. Furthermore, brewers of wits and Trappists tend to particularly tightlipped about what is in their beer. Making them list ingredients reduces the nostalgia and the secret of their brewing.

    As far as this labeling and ABV discussion goes, I think we are forgetting one thing here. Who is going to make sure this will happen? Sounds like an FDA job to me. I think the Federal Government has their hands in enough cookie jars already…don’t you? The last thing the craft beer industry needs is more red tape and oversight. At least that is my take on this issue.

    If you don’t mind, and in the interest of friendly dialogue, I’d like to write a counterpoint article and link to your site. Is that okay with you?

    • Simply Beer says:

      @Michael, By all means I’d love to read your counter point. That is what makes opinion pieces great is the discussion! When it boils down to it, if there is something about that beer that strays far from the norm and I don’t know it when I drink it. My review/opinion is going to be that much more critical. If I know this beer has something unique in it, I’ll have a bit of a more open mind. I for sure don’t want legislation that requires brewers to list everything, that’s not fair. In fact I don’t want any legislation of this at all, just consideration of what people should expect in a beer.

  5. Thomas says:

    Some of the lack information on labels is ATF requirements, they don’t want certain things on labels, like nutritional information because they don’t want to imply health benefits. As for IBU or other beer technical information most craft breweries don’t have access to a lab and are best guesses.

    Here is a great example of this…

    I am in the middle of a beer project involving getting data on beers from breweries and a lot of them simply don’t know, often when I ask for data I am told check the website.

    Not that it isn’t a good idea and yes I would like to see odd or unique ingredients listed but these are some of the issues they face.

    • Simply Beer says:

      @Thomas, very true. I hope my opinion didn’t lead you to think that I’m calling for legislation, I’m not. I hate regulation, but like I Replied to Michael, I would like to know from the brewer what to expect. Why couldn’t butternuts have added “with spice” or something. You don’t need to tell me the spice. Granted I don’t like ginger and still would not have liked the beer, but I may not have been so harsh on the flavor had I know. I don’t like to bash breweries, but I’m human and do I try to react honestly and with forthrightness.

  6. Beer Cartel says:

    Its a tough one as some brewers want to keep their additional ingredients trade secrets but on the other hand it would be great to have less generic ingredients list, as Zach mentioned. Maybe there is a middle ground where they name just the real exotic ones that are a bit out there.

  7. Lee Williams says:

    Cider producers have to adhere to the same caloric and nutritional info boxes as the food industry, I don’t think it would be that much of a stretch for breweries to get on aboard. Maybe more of a pain in the arse than anything, but certainly doable. I like to know what I’m eating and drinking.

  8. Lee Williams says:

    Be nice to see all the filler and refined adjuncts and whatever else listed on the macro brews too!

  9. Matt says:

    @Michael and others… TTB (The Alcohol & Tobacco Tax & Trade Bureau) already regulates what must appear on labels. TECHNICALLY, Porkslap is required to indicate that it has ginger in it and have their formula approved by the TTB. Unfortunately, you can also get away with things like “malt beverage brewed with spices” so it can be of limited use. However, it falls into the don’t ask-don’t tell more often than we’d all like to admit.

    E.G. – We had a comment in the description on our stout, the blurb on the label, about having chocolate in it. So, TTB informs us our label must contain the phrase “stout brewed with chocolate & raisins” and that they will only approve that after they’ve approved our formula. The formula regs also state that only 1.5% of the ABV can come from an adjunct. Now, in theory, this prevents cheap macros from putting too much corn sugar and whatnot in their beers, but it also delays getting beers to market and a myriad of other concerns and so a lot of little guys kind of ignore the regs….

    I’d have no problem putting my ingredients on a label, but no way I could afford to have the FDA test my beers for carbs, protein, calories, etc.

    • Simply Beer says:

      @beercartel – It is tough as well as a fine line, I’m fine with secrets, like using lager yeast in a stout or something like that, but definitely agree about letting the consumer know what they are buying or should expect

      @Lee – While that would be nice, I’ve only seen that on Green’s Gluten Free beer, maybe because it is registered as gluten free. It seems to me as though may small breweries couldn’t afford this if it was regulated. Not to mention all the specialty release beer we seeing going out may no longer come out bottled.

      @Matt – Thanks for the comment Matt, great to see a comment from some one who has had to deal with the TTB and these decisions Some great info on what you have to do to get a bottle/can to market. Besides just the raw ingredient to you beer there is so much more that makes your beer great beer. Your not going to be listing the water chemical make up, boiling times, fermentation temps & Durations, or even the yeast strain. So by know means is saying your stout is brewed with chocolate and raisins does it give away how it is made.

  10. Thoughts provoked. Good points all around and its interesting to learn how regulations already in place that are supposedly designed to bring clarity often do just the opposite via loopholes and such. I don’t want to see a beer uber czar, but I agree w/ Peter that particularly funky stuff might warrant a mention on the label just out of courtesy.

  11. Adrian says:

    From a purely marketing viewpoint, it would only make sense to divulge unique ingredients and/or those bold in character.

    If I’m eying two stouts I’ve never heard of nor sampled; and one tells me up-front that it is “brewed with chocolate and raisins” — guess which one is going home with me.

    Likewise, tell me yours is a Pale Ale brewed with Ginger (which I’m quite addicted to) and that will give your brew the edge in shaping my decision to pick your product for a first try. The belly-slapping hogs are “cute” I suppose, but don’t sway my mind nearly as much as knowing that you have included an ingredient which may set your pale ale apart from all the others.

    I really appreciate the labels on Rogue’s products:

  1. July 16, 2010

    […] This post was mentioned on Twitter by Simply Beer, Amy Satterlund. Amy Satterlund said: No one wants THAT in beer RT @SimplyBeer: I wish some beers wld put info on their label. Like Pale Ale w/ fresh giner […]

  2. July 20, 2010

    […] behaves flat out insultingly).  So, when I saw a post from Peter at Simply Beer discussing the disclosure of ingredients in a beer, I asked him whether my writing a counterpoint post would be okay.  Of course, he […]